The Consumer Principle and cross-cutting rules
The Duty sets an overarching standard: we must act to deliver good outcomes for clients, and be able to evidence that we are doing so. This is underpinned by three cross-cutting rules, which we apply as follows:
Act in good faith towards clients — our advice is independent of any creditor, lender or commercial interest, and is given solely in the client’s interest.
Avoid causing foreseeable harm to clients — we assess each client’s full circumstances before recommending a debt solution, and do not recommend options that are unsuitable, unaffordable, or likely to cause further hardship.
Enable and support clients to pursue their financial objectives — we help clients understand their options in plain language and support them to make informed decisions, rather than deciding for them.